The Best SEO Strategies for Ecommerce Websites

SEO (Search Engine Optimization) would be one of a few constant things in the chaos of the online world in 2022, experts predict. It’s technology that keeps on growing and internet that keeps innovating where SEO becomes an insisting necessity, especially for your e-commerce website. Would you like to rank highly? Read this article to know more about the importance of Search Engine Optimization for your ecommerce website and the best SEO strategies for your ecommerce website to adopt.

Importance of Search Engine Optimization for Your E-commerce Website

For any ecommerce website, the main goal is to rank higher than competitors, especially that paid search plan and its costs may not be sustainable on the long term. An effective SEO plan for your ecommerce website would achieve many benefits. For example, driving organic traffic, increasing brand awareness, improving user experience, decreasing paid search costs.

Driving Organic Traffic:

Organic traffic would be the most important element in increasing website trust process. It tends to have better conversion rates than paid traffic because there is a better intent for organic searches because it is sustainable, cost-effective, engaging.

1. Sustainable: Organic search is a sustainable approach in the long run.
2. Cost-effective: Unlike the paid search, that has frequent costs.
3. Engaging: Brings highly engaging customers

Increasing Brand Awareness:

Search Engine Optimization is the key to low-cost brand awareness, with which you can efficiently measure how memorable and recognizable your brand is to its target audience. In other words, your ecommerce website appearance in the first page of search results or in Google’s Answer Box would be the window for a shopper to know more about the brand, product, or service that you show in the website.

Improving User Experience:

How can a good user experience improve your ecommerce website’s rankings? Through SEO, the answer. Search Engine Optimization can be describes as a tool that understands the users’ desires and dive deep into his thought. If searchers click to your site in large numbers but then immediately return to search results, Google assumes your ecommerce website isn’t relevant and the user experience would be weak. Whereas providing a focused content would, in its turn, improve the user experience efficiently.

Decreasing Paid Search Costs:

Relevant & optimized keywords, category pages, and landing pages would achieve better Quality Scores, lower click costs, and higher performance in organic search. That’s why your optimized content should benefit Google Ads campaigns.

The Best SEO Strategies for Your Ecommerce Website

As an essential part of any effective ecommerce marketing strategy, SEO ensures good rankings for your ecommerce website if done right. However, because of many mistakes and factors, you don’t get the results you aspired to in booking the forehead in Google’s search page rankings. Here are the ecommerce SEO best practices and the best SEO strategies that your ecommerce website needs to rank high in 2022: focused keyword research, easy website structure, secure online experience, high-quality backlinks, page loading speed, unique products description, optimizing the product.

Focused Keyword Research

When it comes to ecommerce websites, keyword research is a crucial element in which you should be watchful and attentive to find relevant & optimized keywords for a product or category page. This is to tell you what terms people are actively searching for, the competitiveness of those keywords, and help grow your online business by guiding your content marketing plan to increase organic search visibility, rankings, and traffic. You can benefit from many keyword research tools in 2022 to identify the keyword search volume, cost-per-click, and the user intent.

Keyword Search Volume:

Keyword search volume describes how many people are searching for a particular keyword or phrase over a given period of time.

Cost-per-click:

CPC determines costs of showing users ads on search engines, Google Display Network for AdWords, social media platforms and other publishers.

User Intent:

User intent defines which goal or intention an internet user has when entering a search term into a search engine.

Easy Website Structure:

The easier your ecommerce website is, the better your user experience would be. As simple and easy navigation process in your ecommerce website is one of the most important factors that differentiate your store from other competitors’ stores. To ensue this smooth user experience, consider reducing the number of category pages, and adding sub-category pages, on the other hand. Our advice here is to select product categories based on the best user experience, not on what keywords you think have the highest search volume.

Category Pages:

Category pages help users navigate your ecommerce website sections and find the specific product types they are looking for.

Sub-category Pages:

By logically organizing your products, sub-category pages appeal to two types of online shoppers: those who already know what they want and those who just want to browse.

Secure Online Experience:

In any ecommerce website, users expect a safe and secure online experience. As your website security is one of the most important factors that the search engine highly considers to rank it on SERPS. Here are some steps to improve your ecommerce website security: keep updating, add HTTPS and an SSL certificate, use a secure web host, and backup your website.

Keep Updating:

Updating your site’s software or applications enhances your website security and keeps it safe from hackers’ attacks.

Add HTTPS and an SSL Certificate:

HTTPS is a necessary site protocol that allows the browser to create a secure connection to the server on a standard port. SSL, on its turn, appends an additional layer of security for the encryption of data.

Use a Secure Web Host:

It is essential to choose a reliable host that provides server security features, that better protect your uploaded website data.

Backup Your Ecommerce Website:

This is an indispensable step that enables you restore your website data in case of any damage or disruption without troubling the users.

High-Quality Backlinks

As backlinks represent a “vote of confidence” from one site to another, they are of high importance for your ecommerce website SEO. They positively affect your site’s ranking and visibility because when many sites link to the same website, search engines infer that content is worth linking to. Here are some backlink tools to level up your SEO strategy: Ahrefs, Semrush, and SEO Spyglass.

Ahrefs

With its largest backlink indexes in the whole world.

Semrush

With its Backlink Analysis tool and huge database of 26,5 trillion backlinks.

SEO Spyglass

SEO Spyglass is a set of tools awarded with lots of positive reviews.

Page Loading Speed:

Numbers show that pages that load within two seconds have an average bounce rate of 9%, while pages that load in five seconds see their bounce rates skyrocket to 38%. That’s why the speed of your website matters and affects how search engines rate your pages.

Unique Product Description:

It’s the time now to create unique product descriptions, product titles and keyword search. As good titles and descriptions is great for SEO, assists conversion and drives store visitors to purchase items. Moreover, if you want to rank well, the golden advice here is to avoid duplicate content and keep checking product scripts regularly on your ecommerce website. This is important avoid duplicity issues that decrease the traffic and conversion rate accordingly. In your unique product description pages, don’t forget to ask users to write products reviews and user experience. Through positive product reviews and user experience, you can build trust with your ecommerce website’s users and targeted audience.

Optimizing the Product:

Try to crawl competition and understand your product range vs. theirs, your average pricing vs. theirs. In the end, popular products, your avg. price, and product range and your products’ quality are crucial metrics you need to look at.

In short, the best SEO strategies and ecommerce SEO practices would efficiently help you rank higher in the SERPs and get more traffic and conversion rates, optimizing your ecommerce website. Still stuck how to apply these strategies? ProiTs team is here to help you. Contact us and let our experts do the rest!