6 Ways Can Social Media Marketing help Your Business

In 2019, Covid-19 came, forcing unexpected changes over our life. Gatherings, in-home jobs, face-to-face learning, in-person meetings, and traditional marketing methods became from the past, being replaced by other terms and new practical trends and concepts. It is the time of digital transformation, remote work, and digital marketing; social media marketing, in specific. So, are you acquainted with it enough? In this article, we are discussing it in details: What is social media marketing? How does social media marketing work? And 6 ways can social media marketing help your business.

What Is Social Media Marketing (SMM)?

Social media marketing (SMM) is when a company uses the different social media networks in its marketing process. The main goal of SMM is to maintain efficient customers engagement and reach new customers by allowing them to promote their desired culture, mission, or tone. Whatever the purpose of the social networks is, it is highly important to build a strong connection between the marketer and its targeted audience as it increase the business recognition and encourage brand loyalty. Here are the most popular social networks in 2022:

• Instagram: With 1393 million active users monthly.
• Facebook: With 2895 million active users monthly.
• Twitter: With 363 million active users monthly.
• Pinterest: With 454 million active users monthly.
• LinkedIn: With 810 million active users monthly.
• Youtube: With 2291 million active users monthly.
• TikTok: With 1000 million active users monthly.
• WhatsApp: With 2000 million active users monthly.
• Telegram: With 550 million active users monthly.

How Does Social Media Marketing Work?

SMM or Social Media Marketing is a comprehensive marketing process. However, this process is complicated somehow. As many elements interact and work together so that the best results are guaranteed.  If we may summarize, these elements are:

1. A Clear SMM Strategy

This is essential to reach the targeted audience effectively. In fact, having a clear, detailed, and measurable strategy is the key to drive high-level customer engagement, create valuable content, level up conversion rates, and increase traffic. Here, we can say that you social medial marketing strategy, if done right, ensures your business:

• Effective Branding: By investing social networks properly, making them a great space to display your brand’s voice, personality, and content.
• Increased Customer Loyalty: By focusing on the customer experience and improving it in every possible way.
• Higher Conversion Rates: By making every piece of content a golden chance for customers to convert.
• More Inbound Traffic: By expanding your effective your online presence on all social media platforms, you’ll receive higher traffic.
• Efficient Customer Engagement: By having notable impact on social media channels, you can expect enhanced engagement rates between brands and customers. From sharing a product feedback to getting suggestions.

2. Organized Publishing Plan

Our golden advice here is “Plan & Publish”, and the way is so easy:

• Define your targeted audience accurately.

• Focus on creating valuable content that’s useful for your customers.
• Keep in line with your brand’s core values and principle in every single phase.
• Publish regularly and maintain consistency, as your organized publishing schedule would highly benefit you.

3. Engaging with Audience:

Enhancing your customer experience is the first step. To do so, engage with your targeted audience, care about their feedback, and try to improve your business in the light of their satisfaction.

4. Analytics

In your social media marketing process, everything should be measurable. Here, data and analytics are all what you need to consider, as this will enable you to understand user behavior and your competitors’, as well. Eventually, any decision you will make, would be based on deep analysis.

5. Ads

Invest in ads, whether they be organic, paid, or earned. Each type of advertising has its own audience, remember that.

6 Ways Can Social Media Marketing Help Your Business:

“It’s too late to start your social media marketing”, many would say. However, this is obviously wrong! The following 6 ways will certainly persuade you that SMM plays a vital role in growing your business, whatever it is.

1. Increase Brand Awareness: Especially if done right, social media marketing is the perfect way to deliver your brand story, widen its audience base, and attract new clients.
2. Build Brand Trust: Never underestimate the essential role of SMM in building trust with potential customers, partners and employees, as trust means good experience, which mean, in its turn, positive recommendations of your brand.
3. Generate More Leads: Provide valuable content on social media and watch your audience base growing. This is the exact meaning of generating more leads to your brand.
4. Measure Marketing Practices: This is one of the greatest benefits of social media marketing. It allows you to measure the marketing practiced done, and this the most important thing in any development plan you will apply.
5. Benefit from Competitors Performance: Here comes the good opportunity of having strong competitors in the market. Just watch their performance, take notes, and try to develop your strategy. We don’t mean to duplicate your competitors, however, it means to learn, get inspired, and going ahead in creating your business unique identity.
6. Grow Business Cost-Effectively: Social Media Marketing is a cost-effective marketing way. You can benefit from that to grow your business without any unnecessary costs. If you are a click away from marketing your brand efficiently, would it take much time to think?

As one of the best opportunities to build and grow businesses with over four billion people users today, Social media Marketing (SMM) is the surely your perfect choice in this fast digital world, especially if done right under the supervision of a specialized team of experts such as ProiTs. Here, a wide array of effective strategies, methods, and tactics is in your reach. You just need to take the first step; give us a call and let’s start!